Campaign Videos

Need a campaign video? You’ve come to the right place. Our writer-director Frank, has won awards for his campaign videos.

There are few forms of communication more powerful, more emotive, or better at getting across a message, or creating a call to action, than a campaign video. To understand it better, take a look at our video ‘what is a campaign video?’ or else read on…

Campaign videos are a powerful way to raise awareness of an issue, to elicit an action or change in behaviour, to overturn misconceptions, to educate, or even to appeal to funders.

Traditionally, campaign videos have been associated with charities, NGOs and Government agencies looking to build awareness of an issue, or a change in behaviour. However, that does not mean that they can’t be used by everyday businesses too.

Our creative director Frank has won awards for his public information campaign videos. Here are a few examples of campaign videos we’ve produced…

The Highways Agency- a campaign video to raise awareness of road worker safety.

The HALO Trust- a campaign video to raise awareness and support for the de-mining charity.

East Coast Community Health Care- a campaign video to present to potential funders.

If you’d like to see more of our campaign videos, please visit our Portfolio page.

So what about businesses? How can they use campaign videos too?  Well the basics of a campaign video remain the same- you present the problem and communicate the solution.

Think of it like this. Many product or services act to solve a problem. But what if your potential customers or clients don’t understand what the issue is exactly, or how they can solve it? This is where a campaign video comes in.

Here’s an example: You sell really good quality mattresses and offer a service that matches people’s backs to the right mattress. There are lots of people out there with bad backs, but who don’t realise the right mattress could make the difference. So you produce a campaign video that explains how a bad back may be caused by the wrong mattress, and that you can find the right mattress and solve your customers’ problem.

By identifying a problem and attaching your brand to the awareness of this, consumers look to you for the solution. Or if you offer a bespoke service, your customer might simply need more education about what you offer.

So if you’re looking to achieve any of this, then don’t hesitate to contact us. Campaign videos can be used for all businesses both public and private, profit and non-profit, so come have a chat.

To discuss any of these, give us a bell on 0845 62111 33 or email info@eyeforbusiness.co.uk.

To view all of the services we offer click the link.